Timberline
Timberline
How Timberline Raised the Bar with X-Pak Custom Branded PET Strapping
Based in Armidale, regional New South Wales, Timberline has spent nearly two decades designing and crafting made to order bathroom vanities. Their expanding Armidale factory combines state of the art technology with highly skilled craftsmen to produce premium products distributed through major retailers including Harvey Norman.
With palletised product boxes moving through a national retail supply chain, Timberline understood the value of custom branded PET strapping from the start, using it to secure loads and reinforce their brand at every point of delivery.
Understanding the Challenge
Timberline’s palletised vanity boxes travel through supplier and retail distribution channels where load integrity is critical. Their previous PET strapping had breakage issues that created risk of product damage, delivery delays, and a poor first impression when loads arrived at their destination.
As the business grew, so did their expectations. Timberline wanted to improve strap consistency and load security, strengthen the support they received from their packaging partner, and ensure their investment in custom branded PET strapping was delivering the best possible value. They set out to find a supplier who could meet those goals.
The Solution
tool X-Pak Global worked with Timberline to take their custom branded PET strapping to the next level, maintaining Timberline’s company colours and branding on every strap while improving strap performance, responsiveness, and cost efficiency. The transition was seamless, with full tool e compatibility and no disruption to Timberline’s production workflow.
X-Pak’s PET strapping is engineered for consistent performance under real working conditions. Reliable break strength and print quality that holds up through transit and handling, backed by X-Pak’s hands on customer service and national distribution capability, Timberline partnered with X-Pak Global to lift the bar on strap performance, service, and value, and found a solution that has delivered on all three.
Key benefits of custom printed PET strapping for Timberline:
- Consistent strap quality
- Every load instantly identifiable at warehouses, distribution centres, and retail sites
- Responsive customer service
- Strong cost efficiency
- Seamless transition
- Print quality that lasts
- Tamper visibility
Find out more about the advantages of custom branded PET strapping in our detailed guide:
Secure and Brand your Load: The Benefits of Custom Printed PET Strapping
The Results
Since partnering with X-Pak, Timberline has seen meaningful improvements across strap performance, supplier support, and overall value:
Zero breakages
Consistent PET strap quality delivering confidence on the production floor and throughout transit.
Improved cost efficiency
Competitive pricing that reflects the quality and service X-Pak delivers.
Responsive partnership
Timberline highlights X-Pak’s hands on support and communication as a standout of the relationship.
Seamless transition
Full machine compatibility with no downtime or workflow disruption when moving to X-Pak.
Brand continuity
Timberline’s company colours and logo on every strap, with consistent print quality across every roll.
Supply chain confidence
Every load arriving at Harvey Norman and retail partners in the condition it left Armidale.
A PET Strapping Partner That Raises the Bar
Timberline already understood the value of custom branded PET strapping. Partnering with X-Pak gave them the opportunity to get more from it – better strap consistency, stronger support, and greater value across their operation.
For Timberline, this was not a change in approach but an upgrade in execution. Every pallet that leaves their Armidale factory continues to carry their brand across their national network with the added confidence of a packaging partner who is invested in making it work.
As X-Pak’s Gareth Sanderson, Sales Manager, explains “for many Australian manufacturers, reviewing their custom branded PET strapping supplier is one of the simplest and most effective steps they can take. It does not change the production process. It just makes everything run better.”
"We are really happy with the custom branded PET strapping from X-Pak, great product."
– Andrew, Procurement Category Lead
Find Your Solution With X-Pak
Talk to our team about custom branded PET strapping for your operation. Free site visits, product demonstrations, and training available nationwide.
See More Results
We offer free site visits, advice, product demonstrations and training so contact us now to see how we can help you.